Bringing together expertise from across UNC to create knowledge, prepare business leaders, and to convene important conversations around the business of healthcare.

Measuring the True Value of Corporate Well-Being Interventions

For more than a year, researchers across the University of North Carolina at Chapel Hill’s (UNC) Kenan-Flagler Business School (KFBS) and School of Medicine (SOM) worked with Sharecare, Inc. (Sharecare) to establish a framework for measuring the true value of corporate well-being interventions and develop a measurement tool to quantify their impact over time. The goal of the research was to assess the value of implementing corporate well-being interventions to improve employee health and lower direct medical costs to employers. Though digital well-being companies often publicly market potential cost savings associated with utilization of their products, verifying this value through measurement remains a common industry challenge due to misalignment between digital health interventions, individual health and disease trajectories, and financial evaluation techniques.

CBOH Career Networks

Career Networks has officially launched! This program is a one-stop shop for the exploration of careers at the intersection of business and health, and is open to students across UNC's campus.

2021 UNC Healthcare Case Competition

The UNC Healthcare Case Competition is an interdisciplinary event designed to leverage students’ unique learning, development, and career experiences by challenging them to develop an innovative solution to a relevant healthcare issue. Click here to see this year's winners!

2021 UNC Business of Healthcare Conference: Leading the Next Generation of Health

The healthcare industry experienced massive disruption in 2020 and continues to face unprecedented times. Persistent challenges presented by the ongoing COVID-19 pandemic have forced organizations to rethink their existing practices as well as how they intend to operate in future. Now more than ever, healthcare leaders need to exercise flexibility and be equipped with the right tools and ideas to lead the next generation of health. The 2021 UNC Business of Healthcare Conference will explore how to move forward as leaders, future leaders and consumers of healthcare amid such uncertain times. Panels and speakers will address business challenges and opportunities, with a specific emphasis on how to lead through change.

How Algorithms Could Improve Primary Care

Automated clinical algorithms promise to transform primary care. Clinical algorithms specify the steps of a clinical process, leading from inputs such as a patient’s diagnosis to outputs such as recommendations for medication, further diagnostic testing, imaging, or even specialty referrals. Once automated, they direct the care process without real-time clinician input.