Registration is now open for the 2026 UNC Business of Healthcare Conference! This year’s event, Choice at a Cost: Rethinking Healthcare Consumerism, will bring together leaders from across industry, academia, policy, and employer health to examine how greater consumer choice is reshaping healthcare—and the tradeoffs it creates for cost, quality, access, and value.
We’re also introducing a new conference experience this year. We’ll spend the full day together in UNC Kenan-Flagler Business School’s new Steven D. Bell Hall, with one shared program designed to bring every attendee into the same conversations throughout the day.
With the new format, attendance will be limited, so we encourage you to register early! Early bird pricing is available through September 25.
Our conference website is now live, and we’ll continue adding speakers, sponsors, and other details as they are confirmed. Explore the event and reserve your spot!
Questions? Email Erin Leach, CBOH Program Manager.